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In April 1977 KwaZulu Cash & Carry was established, commencing operations as a conventional wholesaler. They primarily focused on selling essential commodities such as maize meal, rice, samp and beans but by the late 1970s KwaZulu Cash & Carry extended their offering and re-positioned themselves as a ‘complete retailer.’ As a ‘complete retailer’ they began supplying the informal trader, the bulk consumer as well as the retail consumer with everyday products of the highest quality at the most affordable prices.
The discount retailer grew by leaps and bounds, and by 1988 the company was bought by a group of investors, relaunching the brand under the new name of Boxer Cash & Carry. As the chain grew even more and extended throughout SA, by 1997 a further upgrade to the CI was imminent, changing their name to Boxer Superstores.
Today Boxer Superstores continue to prosper and are constantly expanding in areas where the company knows it can serve the needs of the community. They are forever looking for new ways to improve their customer service and expanded their already massive product range. Boxer Superstores endeavour to always live up to their brand promise, ‘Live The Value. Live the Life.’
Boxer Superstores continue to open in and around SA, and with that comes plenty of exciting opportunities for the communities in which they operate. They believe in building strong, fruitful relationships with community members, many of which are employed by Boxer Superstores themselves.
Andrew Mills, the Marketing Director of Boxer Superstores believes that close ties with the communities in which their stores operate, leads to fruitful and long lasting relationships. “The spirit of Ubuntu is very much a part of the Boxer way of life,” explains Mills. “We believe that your community is our community.”
Boxer Superstores offer a great range of products and take pride in stocking only the best merchandise at prices which are affordable to members of the community. The chain offers all the necessities such as maize, samp, beans, basic and bulk commodities, rice as well as delicious fruit and veg at hugely reduced prices which are designed to accommodate the budget shopper. Their stores also contain in-store butcheries with fresh and frozen meats as well as in-store bakeries offering only the best, most scrumptious confectionaries around.
Boxer Superstores and Guzzle
At Guzzle, we endeavour to showcase only the best quality products available to consumers. This is why Boxer Superstores are one of our favourites! Not only do they offer great merchandise at the lowest prices, but they also offer a great range of Boxer Superstore specials and deals, which means their prices can be even lower!
So get browsing Boxer Superstores catalogues now to find the best deals in your area!
