55 Years of Rooibos Magic: How Annique Revolutionised Natural Skincare

Annique Rooibos, the proudly South African skincare and wellness brand, is gearing up to celebrate 55 years of pioneering innovation, heritage, and consumer trust this April.

Founded in 1971, Annique Rooibos is globally recognised as the first company to harness the power of Rooibos in skincare and health products. The brand's visionary founder, Dr. Annique Theron, first uncovered the herb’s anti-allergic and soothing properties, paving the way for decades of scientific breakthroughs and award-winning product development.

A Legacy Built on Pure Fynbos

Sourced exclusively from South Africa’s fynbos-rich Cederberg region, Rooibos powers the brand's premium range. Over the last 55 years, Annique Rooibos has built a lasting legacy of quality and authenticity, fuelled by a dedicated network of direct-selling consultants and multigenerational customer loyalty.

“Our commitment has always been to combine the wisdom of Rooibos with leading innovation, ensuring that every product we create delivers results-driven beauty and wellness solutions for all,” says Adele du Toit, Head of Marketing for Annique Rooibos.

Taking South Africa to the World

The global appetite for Rooibos is booming. In 2024 alone, the industry delivered the equivalent of over 10 billion cups of Rooibos to consumers worldwide. Today, the indigenous tea is exported to more than 50 countries, with Japan, Germany, the Netherlands, the UK, and France standing out as top global markets.

“The recognition of Rooibos as the first African food to receive EU Protected Designation of Origin (PDO) status reinforces its authenticity and offers a strong competitive advantage to Rooibos-based brands," explains du Toit. "This aligns directly with Annique Rooibos’ brand promise: delivering trusted, scientifically supported products backed by the purity, potency, and traceability of Rooibos.”

The Science Behind the Success

Extensive research continues to validate the health and skincare benefits that Annique Rooibos has championed for decades.

Rooibos is packed with powerful antioxidants, such as aspalathin and nothofagin, which have been scientifically shown to:

• Combat oxidative stress

• Support cardiovascular health

• Balance blood sugar levels

• Reduce stress hormone production

• Provide incredible anti-ageing and skin-soothing benefits

Annique Rooibos’ best-performing categories—which include skincare, body care, nutritional supplements, and herbal infusions that directly harness these proven benefits.

“As global demand for natural, science-backed wellness grows, Annique Rooibos remains committed to blending ancient Rooibos wisdom with cutting-edge innovation for results-driven wellbeing,” du Toit concludes.

Supplied by: Annique Rooibos.

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