Alcohol brand Brutal Fruit launches its own perfume called You Belong

Retail · 17 Jan 2022

One of SA's favourite alcohol brands, Brutal Fruit which is owned by The South African Breweries' (SAB) announced that it has launched its own perfume called You Belong, a Brutal Fruit fragrance.

The fragrance was made in partnership with master perfumers and inspired by Brutal Fruit lovers, the You Belong fragrance blends sparkling citrus and floral top notes with a middle of sandalwood, plum and peach, subtly underscored by a base of tonka beans, labdanum and precious woods.

According to Brutal Fruit, the inspiration behind the release is to "celebrate a sisterhood that uplifts and positively affects all those they encounter".

"This year, external validation is out and self-love, self-acceptance and the confidence of belonging is definitely in, it adds.

Ramona Kayembe, marketing manager, Brutal Fruit South Africa stated that it is a new unique offering for the brand and it hopes that it will resonate with South African cutomers.

“It may seem unexpected, a fragrance, but in actual fact it makes perfect sense that we are fortunate enough to be able to bring our consumers such a unique offering – a scent which truly embodies and personifies that You Belong to affect.

"We are so excited to share the You Belong fragrance with our South African consumers and we hope that the narrative continues to resonate, with everyone."

“We stand firm in our mantra and what better way to affect your entrance into a room or own a moment than with how you smell and how that scent makes you feel. The scent is simply incredible. We are very proud of this journey we are on.”

Details on stockists and price points are yet to be revealed.

Written by: Shihaam (Gabriella) Steyn- Adams.

Guzzle Media