British Airways is testing VR entertainment on-board certain flights

British Airways announced that is testing its own version of a 3D cinema in the skies as the airline exclusively trials a new virtual reality headset as an on-board entertainment option for passengers in the form of VR movies, TV shows and calming exercises.

To be trialled in the UK first, The headsets made by VR eyewear specialists, SkyLights, allow customers to fully immerse themselves in 3D view regardless of the position they are sat in. 

From now until the end of 2019, customers travelling on select flights in First from London Heathrow to New York JFK will be able to enjoy a selection of award-winning films, documentaries and travel programmes in 2D, 3D or 360° formats.

Sajida Ismail, Head of Inflight Product at British Airways, said: “We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air. Virtual reality has the power to revolutionise in-flight entertainment and we’re really excited to trial these new glasses as they should create a unique and memorable journey for our First customers”.

Passengers can choose from 2D, 3D or even 360-degree content, and includes “a range of therapeutic programmes, including guided meditation and sound therapy” for nervous fliers.

Earlier this year, the company trialled the technology at Heathrow Terminal 5, giving customers a glimpse of the Club World cabin through virtual reality.

In an aim to make flight experiences better for customers, British Airways added that it is investing £6.5 billion for its customers over the next five years, including the installation of the best quality Wi-Fi and power in every aircraft seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft.

The airline also recently introduced its Club Suite, a new business class seat with direct aisle access.

Written by: Gabriella Steyn.

Guzzle Media