Dutch underwear and shapewear brand Magic Bodyfashion launches in SA

PDL Distributors, a local importer and distributor of international lingerie and swimwear brands as well as the owner of retailer Inner Secrets Lingerie announced that it will be bringing Dutch underwear and shapewear brand Magic Bodyfashion to South Africa.

Since the late eighties, Magic Bodyfashion has introduced shapewear, problem-solving bras and accessories to the world and now it offers a full wardrobe of shapewear, bras and accessories, all fabricated from high-quality materials using the latest innovations.

The initial launch collection in South Africa consists of 14 varied shaping products, with additional products to be introduced further down the line.

Magic Bodyfashion's new ultra-firm shapewear collection ForEveryone is also now available in South Africa.

This collection incorporates fully bonded built-in panels at the waist, sides and back to provide an extra firm yet comfortable fit, and it's available in four practical styles: bodysuit, body briefer, hi-brief and hi-shaper.

The range dubbed ForEveryone to dispel current shapewear stereotypes. According to the brand, shapewear, just like any other underwear or clothing, is not made just for one body type and to serve one purpose, but can be used to make any woman feel comfortable, confident and help her embrace her natural figure no matter the size.

Most of Magic Bodyfashion's shaping garments are available from sizes S to 4XL.

Magic Bodyfashion is available from Inner Secrets Lingerie, Queenspark, Superbalist, Zando, Storm in A-G Cup, and boutiques across the country. For a full list of stockists click here.

Written by: Staff Writer.

Guzzle Media