This is how Guzzle can improve your retail business prospects
South Africa’s retail sector is a key component of the vibrant economy that this country enjoys.
Comprising of formal and informal retail, this sector not only provides goods and services but is also a source of employment for many. One distinct characteristic of this sector is its fierce competitiveness with retailers competing for market share.
Guzzle, an aggregated catalogue portal has positioned itself as one of the best marketing platforms for retailers. Aggregating a variety of retail catalogues each month, Guzzle features thousands of deals and specials in one centralised location. Over 700 000 users a month plan their shopping on Guzzle, browsing in excess of 11.4 million catalogue pages.
This means retailers, through Guzzle, can reach consumers who are searching for products, comparing prices, and making purchasing decisions.
How can Guzzle improve your retail business prospects?
Catalogue listing
Retailers who use Guzzle can list both the digital and print formats of their catalogues. Your specials will reach a diverse and broad audience. For retailers who don’t have a catalogue in place, Guzzle offers an intelligent catalogue solution.
This software solution enables the curation of catalogues for increased engagement with shoppers. This is achieved by bringing
the shopping cart into your catalogue, by embedding a buy now link, mapped to the product listing page on your website.
Hosted catalogues on the other hand allow the use of the Guzzle catalogue engine on your website. This solution is designed to facilitate the browsing of catalogue pages with clickable products integrated with product URLs on the retail website.
Detailed reporting is provided and submitted for every catalogue cycle. You can therefore count on Guzzle for better customer engagement. These consumers utilise Guzzle to plan their shopping before going to the stores or reference preferred deals while in-store. Shoppers can also set up alerts for future specials they would want to be notified of.
Page takeovers
Retailers who use Guzzle have the opportunity to book a webpage takeover of high traffic sections of the website offering them a 100% share of market voice.
The benefit in doing so is that you will grab the attention of a shopping-focused audience – ideal when the retailer is launching a new special/deal or starting a sale.
Segmented banner ads
Segment marketing is a preferred method of marketing and advertising by many business houses. This is because segment advertising allows retailers, in particular, to drive awareness by targeting consumers the retailer wants to reach.
Through Guzzle, retailers are allowed to pick & target the relevant and appropriate audience.
Custom newsletters
Newsletters are an effective method of reaching prospective buyers. Guzzle allows retailers to take over the mailing list which currently has 120,000 unique subscribers.
Custom Newsletters are sent to the entire database which is well established. Readers are eager to receive the mail as it is delivered on an opt-in basis.
The custom newsletter contains the brand’s latest deals that are linked directly to their current active catalogue, all products are
deep-linked to the brand’s e-commerce store or mapped to the nearest store.
The newsletter contains a brand catalogue and handpicked deals linked directly to the brand’s website.
Retail talk article posts
It is a fact that consumers are often searching for more than just a product or a sales advert.
Consumers are keen to learn more about different aspects of the retail space such as product functionality, manufacturing processes, and developments, financial tips and insights, etc.
Guzzle gives retailers the platform to run advertorial/sponsored content about their products and business portfolio on a retailer-focused blog which helps to activate and generate interest with the appropriate audience.
Category and price comparison services
Guzzle has over the years developed retail data capability. This capability enables Guzzle to offer retailers retail category comparison services. This is done by gaining insight into the trends and price points within the category in which the retailers catalogue sits. Eg
Appliances/Electronics, Building/DIY, etc…
From the above, it’s clear to see that Guzzle provides different avenues for retailers to improve their retail business prospects which ultimately impacts the profit margins through increased sales and business activity.
Brands should keep their eyes on the Guzzle website as Guzzle will soon launch more offerings for brands.
Guzzle Media