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Lays SA discontinues its Salt and Vinegar flavoured chips

Retail 17 February 2020

Lays SA shocked the nation over the past week by discontinuing their Salt and Vinegar flavoured chips.

The news came to light after a fan of the flavoured chips took to Twitter to ask the company why she couldn't find the chips anywhere.

In response to the question, Lays South Africa said that it had discontinued the flavour and would no longer be available in the market. They suggested she try a new flavour.

“Hi @LailaManie, unfortunately, Lay’s Salt & Vinegar Flavour has been discontinued and will no longer be available in the market. We, however, invite you to try our new Lay’s Sweet and Smoky American BBQ Flavour. We do hope you enjoy our other flavours from our range too,” they in the tweet.

In an interview, speaking to Martin Bester on the Breakfast show on Jacaranda FM this week, Lay's Brand Manager, Wesley Chetty said the company does performance tests to check how flavours are doing and unfortunately, sometimes flavours do not perform and they had to discontinue the flavour.

Written by: Staff Writer.

Guzzle Media