New Simba Chips Bring the Bold Taste of Wellington’s Tomato Sauce

Simba is spicing up snack time with a brand-new chip flavour inspired by one of South Africa’s most loved condiments — Wellington’s Full Flavour Tomato Sauce. Known for its rich, punchy taste, Wellington’s has long been a kitchen staple, and now its signature flavour is hitting the chip aisle.

This latest launch brings a fresh twist to a nostalgic classic. Tomato sauce chips have always been a crowd-pleaser, and Simba’s collaboration with Wellington’s promises an even bolder, tangier taste that fans are sure to savour.

“Simba is known to bring Mzansi’s favourite flavours to life,” says Tongase Dhlakama, senior marketing manager, Potato Chips Category at PepsiCo South Africa.

“Tomato sauce is just one of those must-haves at every meal, from braais to Sunday feasts. By introducing this new flavour, now with Wellington’s signature sauce, we’re not just answering the call of what our fans love but also giving them an even tastier and crunchier way to enjoy a timeless classic.”

Simba Wellington's Tomato Sauce Flavoured Potato Chips are available in 36g (small) and 120g (large) bags and have already made its debut across all retailer shelves.

Supplied by: Simba. 

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