PnP launches a special pensioners shopping hour every Wednesday

Retail · 18 Mar 2020

Pick n Pay will open all its supermarkets and hypermarkets an hour earlier every Wednesday for elderly customers to shop for their groceries and essentials.

The initiative will start tomorrow, Wednesday 18 March 2020 and stores will be open exclusively for customers over the age of 65 years from 7 – 8am. Customers should have a valid ID to enter the store during this time.

“A special shopping hour for pensioners was a great suggestion by our online community and we very quickly worked with our stores to make this a reality,” said John Bradshaw, retail executive: marketing at Pick n Pay in a statement.

“All our actions are focused on supporting the well-being of our customers. We know that the Coronavirus is more of a threat to older people, and it is thus especially important that our older customers limit the number of times they are in busy spaces as much as possible. This dedicated shopping hour for our elderly customers will give them exclusive use of the store.”

Every Wednesday, all Smart Shoppers over the age of 60 will also earn double points in-store. Customers can claim this voucher at the Smart Shopper kiosk or mobile app provided they have updated their Smart Shopper profile with their date of birth.

The company has also taken other measures to help prevent stockpiling and said that it would be putting limits on certain products and it will have signage in-store and online will guide customers on what these are.

The retailer also said that they would not be increasing the prices of the key products.

To help combat the spread of Coronavirus, Pick n Pay have put in place precautionary safety measures including:

Advising our customers and staff on effective hygiene measures including frequent and proper handwashing.
Making hand sanitiser more available for customers and staff in our stores.
Devoting more time and resources to make the cleaning regimes in our stores even more rigorous, including sanitizing all till points throughout the day.
Sanitizing trolley wipes will continue to be available at store entrances, and trolleys frequently deep cleaned and sanitised.
Our self-service and open fresh departments, such as bakery items, will be temporarily pre-packaged and a staff member will be available to serve customers.
Working closely with shopping centre landlords to ensure they put additional hygiene measures in place.

Written by: Gabriella Steyn.

Guzzle Media