Puma opens its largest South African retail store in Durban

Retail 1 September 2021

Puma announced that it has reopened the doors to its store in Durban's Gateway Theatre of Shopping after it went through a refurbishment and extension.

The company noted that the new look makes the store the largest Puma store in South Africa as it offers customers sections dedicated to their specific interests and a section devoted to kids.

The new sections of the store are as follows:

• A Select section housing the latest Puma collaborations with the likes of Nintendo, Mr Doodle, Maison Kitsune, Felipe Pantone, Aka Boku and Michael Lau,

• A kids section,

• The Teamsport section showcases an extensive selection of apparel for all Puma-sponsored football and rugby teams including Manchester City, Italy, AC Milan, Borussia Dortmund, Mamelodi Sundowns and the Vodacom Bulls,

• The Run/Train/Fit section offers the latest running and training gear and apparel and features a Technogym treadmill for testing out the Nitro running shoe range,

• Then finally, an expanded Motorsport offering.

Puma added that it will be A UGC (user-generated content) wall will be installed in the coming weeks to encourage customer engagement by showcasing their tags on Instagram.

“In particular we have expanded our incredible offering across different categories to meet the massive interest from our Durban customers,” said Kirill Kazakov, senior team head retail Puma South Africa.

“We also are able to increase in-store stock levels including plus-size options and our sustainability product."

Source: Supplied