Pick n Pay launches AI-powered app to streamline online shopping

Retail 29 May 2025

Pick n Pay has unveiled a revamped mobile app that brings together its asap! on-demand delivery service, Smart Shopper loyalty programme, and other digital tools under one platform. Touted as the retailer’s most significant digital upgrade since the launch of asap! in 2020, the app is designed to simplify and personalise the customer experience.

Currently in beta until the end of September 2025, the app introduces AI-driven product recommendations, new payment options, and the ability to schedule multiple orders. Shoppers can also earn and redeem Smart Shopper points directly within the app.

Expanding Reach Through Website Integration

From 1 June 2025, the company will relaunch its website to support asap! deliveries, extending fast delivery services to desktop shoppers without requiring app use. Orders placed through the website will now be fulfilled from 600 stores, up from 47, which the company says will enable a lower delivery fee of R35.

Feature Overview and Strategic Outlook

The app includes Smart Shopper integration that syncs past purchases across platforms, personalised deal suggestions, and access to bill payments and mobile top-ups. Pick n Pay retail executive for online, Enrico Ferigolli, said additional features will be introduced over the coming months to improve the user experience and support scalability.

He described the upgrade as part of a “four-year journey” that began with pandemic-era demand for rapid delivery. “We now have all the pieces in place,” Ferigolli said. “Our latest upgrades enhance the customer experience and improve our efficiency and scalability.”

The company has not announced a formal public release date beyond the current beta phase.

Supplied by: Pick n Pay.

Guzzle Media