Clicks launches standalone Clicks Baby stores

Retail 3 November 2021

South African retailer Clicks announced that it has opened a new standalone Clicks baby store in the Mall of Africa at Waterfall City, Midrand.

This will be the company's second baby store after it launched the concept store earlier this year in May at Gateway Theatre of Shopping in KwaZulu-Natal.

According to a Moneyweb report, outgoing CEO Vikesh Ramsunder said the retailer plans to have roughly 11 Clicks Baby stores over the long term in major urban malls. Notably, he said these stores would serve as more of a showroom for larger items for babies, with most sales expected to take place online.

The store layout is divided into ‘family friendly’ zones – travel accessories, changing, bathing, playing, sleeping and feeding – with playful pops of colour and cute characters demarcating each area.

It also features a wider variety of products on online and in-store for mom and baby than normally found in a traditional Clicks store.

Brands that can be found in the store are Clicks Made4Baby, Chicco, Maxi Cosy, Foppapedretti, Little Bambino Ergobaby, Infantino, Snuggletime, extended Munchkin ranges, Fisher-Price, Beurer, Angelcare, Ubbi, Zazu, Snuza and Aden & Anais. The Baby stores also carry a much wider assortment from Tommee Tippee, Safety 1st, Shnuggle and others.

Local brands represented in store include Bellyssimo, a collection of high-quality maternity wear for every stage of pregnancy and Oratile Kids, providers of locally manufactured cool and funky baby shoes.