Game unveils a new look store at Kenilworth Centre in Cape Town
South African retail giant Game announced that it has unveiled a new-look Kenilworth Centre store in Cape Town, as part of its Retail Reimagined turnaround strategy.
“At the heart of what we do is wanting to offer our customers a pleasurable shopping experience. Retail Reimagined is about transforming and improving the customer experience as a whole from start to finish. This is part of our turnaround strategy and fulfilling our customers' needs," said Katherine Madley, vice president of marketing at Game in a statement.
The new store has a new modern look-and-feel, a convenient store layout with wide-ranging categories including clothing, party solutions, wellness and security all contributing towards a better shopping experience for the customer.
Some new features in-store customers can look forward to include:
• Different surfaces for parents to test prams out on so that their little ones have the smoothest ride.
• A bike track for kids to test bikes.
• An interactive zone for customers to try out electronics (such as TVs, laptops and gaming consoles) and charging stations.
• A wellness area that focuses on the seven goals of fitness (fitness, strength, slimming and toning, healthy mind, healthy body, seasonal sport, lifestyle accessories).
Game?guarantees?its customers?the lowest price on each item. If a customer?finds an item that Game?stocks?cheaper anywhere else,?they simply need to?bring the leaflet in-store and?Game?will beat that price by 10% on the difference.??Likewise, if?a customer has?purchased an item from Game in the last 21 days?but?finds?it cheaper elsewhere, the same process applies.
Supplied by: Game.
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