Meat alternative brand Future Farm now available in South Africa

Retail 1 September 2021

Plant-based meat alternative brand Future Farm announced that is now available to be purchased in South African.

Originally started in Brazil, Future Farm has become a global player in the booming plant-based meat industry, and its products are now available in Checkers stores nationwide.

The brand's Future Burger, Future Sausage, Future Meatballs and Future Mince are designed to tempt meat-lovers into eating plant-based meals occasionally, and to satisfy vegetarians and vegans with the eco-friendly, GMO-free, gluten-free and Halaal range made using all-natural ingredients.

Launched in 2019 as Fazenda Futuro by food-tech entrepreneurs Marcos Leta and Alfredo Strechinsky, the young company started by convincing its native Brazil, the third biggest meat-eating nation in the world, to adopt meatless burgers as a lifestyle choice. Plant-based meat alternatives were relatively unknown in the country at the time.

Now Brazil’s first plant-based meat startup has become one of the fastest-growing companies in the industry, and the most valuable food-tech startup in Latin America. Future Farm products are available in 18 countries around the world – including the UAE, UK, Germany, and Netherlands, intending to double this number by the end of 2021.

Within six months of arrival on the UAE market in 2020, Future Farm products had outperformed existing competitors taking a substantial market share in the region.

The company has since consolidated its reputation as one of the few global giants in the plant-based food industry.

Future Farm markets its products as tasting, feeling and looking like meat, yet it only uses natural plant ingredients – including chickpea, pea and soy protein, with beetroot as colouring.

The idea is to woo meat-eaters to a more flexitarian lifestyle by creating a product that is as juicy, tasty and satisfying as their favourite burgers, and to reduce the global demand for animal meat. Future Farm states that it continues to invest almost a third of gross revenue into R&D, continually testing and improving products.

Written by: Staff Writer.

Guzzle Media