NETFLIX's appoints Hill & Knowlton Strategies as its new PR agency in South Africa

Get ready to hit the play button on a whole new era of storytelling and entertainment communication.

Following a competitive RFP process, Hill & Knowlton Strategies SA (H&K) has announced its partnership with Netflix as PR agency (focused on corporate communications), marking a dynamic union set to reinforce the way audiences engage and connect with the go-to streaming service and its investment in the creative ecosystem.

Picture this: a combination of strategy, creativity, innovation, and relevant insights — to produce lively narrated successions for Netflix's impactful journey in South Africa and beyond.

As the chosen communication agency partner, Hill & Knowlton Strategies is prepared to amplify the Netflix experience like never before.

“Netflix's investment in fostering the sector aligns seamlessly with our vision of strategic, meticulous innovation that not only entertains but enriches and resonates deeply with our audience. We're excited to amplify a variety of voices, celebrate diversity, and showcase the dynamic tapestry of South African storytelling,” says Lerato Songelwa, Managing Director of Hill & Knowlton Strategies, South Africa.

With deep sector knowledge and a breadth of public relations expertise, the agency, together with the diverse and talented teams at Netflix, will deliver multifaceted communications efforts that redefine what it means to stream and dive into the endless wonders of entertainment. Our promise? To not just tell stories but to craft immersive, engaging experiences that bring Netflix's vision to life in the hearts and screens of Mzansi, while shaping communities and economies.

"Our partnership with Netflix comes at a significant time and at the peak of an ever-evolving entertainment sector. This collaboration presents an opportunity for us to narrate a celebration of our culture, resilience, and the boundless possibilities that lie ahead,” concludes Songelwa.

Supplied by: Hill & Knowlton Strategies SA (H&K) and Netflix SA.

Guzzle Media