Nicci Boutiques expands its Brooklyn store with a refreshed, larger retail space

Retail 2 May 2025

For over two decades, Nicci’s Brooklyn store has been a style staple in Pretoria, serving generations of women with its timeless fashion offering. First opened on 30 April 1999, the store has long been a go-to destination for trendsetters.

Now, it turns the page on a bold new chapter—unveiling a larger, reimagined space that pairs Nicci’s signature fashion edge with a sleek, elevated shopping experience.

“Our newly expanded Brooklyn store has been designed to give our customers more room to explore, discover, and embrace their own Nicci style,” says Niki Breger, co-owner of Nicci. “From our signature pieces to our latest collections, every detail reflects our commitment to empowering women.”

The updated space offers a seamless blend of fashion and functionality, with curated zones that make it easier for shoppers to navigate trends, occasionwear, and accessories. Highlights of the store include the signature “We believe in fashion” neon sign, a bold 3D Nicci logo, and a window display inspired by handbags—designed to surprise, delight, and set the tone for what’s inside. Thoughtfully designed fittings, ambient lighting, and curated decor elements further elevate the experience, making every visit feel like a stylish escape.

Supplied by: Nicci Boutique.

Guzzle Media