Organic skincare brand Pure Beginnings now available at Woolworths

Retail 17 July 2019

A South African certified organic baby brand that goes by the name of Pure Beginnings announced that its products are now available to shop at Woolworths stores in SA.

Bruce Moore-Gordon, managing director of Pure Beginnings said in a statement: "When we started Pure Beginnings, our vision was to provide South African consumers with safer, better skincare choices for their babies and children."

“We are delighted that our alignment with Woolworths – one of South Africa’s most well-known retailers – will afford us the opportunity to offer our organic products to even more people. Like Pure Beginnings, Woolworths is committed to, and cares deeply about sustainability, social development and responsible sourcing.”

Established in 2006, Pure Beginnings has recently enjoyed a growing portfolio of retail clients forming partnerships with companies locally such as Baby City, Dis-Chem and then abroad in the EU.

The brand specialises in natural and organic skincare products for babies and children and aims for its consumers to become more aware of what goes on and into their and their families' bodies.

Pure Beginnings will also be available online at www.woolworths.co.za and at 198 Woolworths Food stores countrywide on the 1st of July 2019.

Written by: Staff Writer.

Guzzle Media