Pick n Pay launches its Fresh Living magazine in Braille

Retail 19 June 2019

Pick n Pay announced that it has launched a braille version of its Fresh Living magazine for readers that are visually-impaired.

This new launch has made it the first supermarket in South Africa to offer this to its customers.

The May issue of Fresh Living was recently piloted in Braille with 250 visually-impaired customers, and following a very positive response, will officially be trialled for two months in selected stores across the country.

The June Fresh Living Braille edition launched in selected stores this week and can be picked up at the Customer Care Desk.

Editor of Fresh Living, Justine Drake, said in a statement: “At Fresh Living, we make much of celebrating and embracing our differences, and our decision to print a Braille version of the country’s largest food and lifestyle magazine seemed to present a really tangible way to demonstrate this. I hope it brings much joy and inspiration to our blind and partially sighted communities”

“We listen carefully to our customers and we’re really grateful that Jennine got in touch so that we could expand Fresh Living’s reach to our visually-impaired customers. It’s been a rewarding learning process to launch the Braille edition and we are excited to share it in store with our customers during the next phase of the trial.”

Written by: Staff Writer.

Guzzle Media