Pick n Pay partners with Takealot to launch grocery platform on Mr D

Retail 17 May 2022

Pick n Pay announced that it has signed a commercial services agreement with The Takealot Group that give customers across South Africa the option to buy Pick n Pay groceries and liquor from a new platform on the Mr D app.

A dedicated section for Pick n Pay will be added to the Mr D app in August 2022 and will be available nationwide by the company’s financial year-end.

Under the agreement, when a customer opens the Mr D app, they will be offered the choice either to “buy groceries” or “buy food from restaurants”. By clicking on “buy groceries”, customers will enter a dedicated Pick n Pay food and grocery experience. Customers will be able to browse and select the items they want to buy, and conveniently create their baskets.

Once the order is submitted and paid, Pick n Pay will pick and pack the order from the closest Pick n Pay store. It will then be collected by a member of the Takealot delivery fleet, and delivered to the customer.

The Pick n Pay Smart Shopper loyalty programme will be embedded in the Mr D app so that customers will be able to earn points when buying Pick n Pay groceries on the Mr D app.

“This is a great day for customers. Pick n Pay already offers an excellent on-demand grocery service through Asap!. By working with the Takealot Group, customers will now be able to benefit from a bigger, better, faster, and more exciting offer. It will be the best of Pick n Pay now on Mr D, and benefiting from Takealot Group’s industry-leading platforms and service standards," said Pick n Pay CEO Pieter Boone in a statement.

“Alongside other initiatives we are announcing today, this is a new era for Pick n Pay and for its customers. There is huge potential for omnichannel retail in this country. Through this agreement with Takealot, we intend to regain market leadership in online grocery and to do so in a sustainable and profitable way. We plan to increase our online revenue eight-fold by FY26.”

Written by: Staff Writer.

Guzzle Media