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Takealot and Superbalist launches new Luxury beauty option for brands

Retail 10 May 2019

CAPE TOWN – Takealot.com and Superbalist announced that South Africans can now shop for their favourite luxury beauty brands on the platforms.

These luxury brands include Estée Lauder, Clinique, Bobbi Brown, Smashbox, Glamglow, Tommy Hilfiger, DKNY, Aramis and Lab Series.

In addition, Mac and Michael Kors are available at Superbalist.

According to the Takealot Group, the new offering is in line with its commitment to allowing South Africans to "shop anything they can imagine" and includes skincare, hair care, makeup and grooming products.

Julie-Anne Walsh, chief marketing officer at Takealot said in a statement: “Locally, we are seeing strong growth across the category. It is clear that South Africans enjoy indulging in quality when it comes to beauty products.”

Luke Jedeikin, co-chief at Superbalist.com, says the convenience of shopping for beauty products online and the option to collect via a pickup point or have items delivered to the door holds very strong appeal for time-tight shoppers.

“We’ve taken care to partner with the best brands in the beauty space, so we are really excited with the diversity and quality we are offering,” said Jedeikin.

Written by: Staff reporter.

Guzzle Media