Twitter trials new in-app shopping feature called Twitter Shops

Retail 14 March 2022

Twitter announced that it is beta testing a new in-app mobile feature called Twitter Shops, which will allow online sellers to add a virtual shop to their profiles for customers to browse a large catalogue of products.

This new feature will allow businesses to add up to 50 products to showcase to shoppers on Twitter and it is free to use, giving people the chance to discover products on the timeline as they browse through the app.

Twitter Shops is currently available to select merchants and managed partners in the US. For now, people in the US who use Twitter in English on iPhones will be able to view and interact with Twitter Shops.

"When you go to the profile of a merchant that has Twitter Shops enabled, you’ll see a 'View shop' button just above their Tweets. When you tap the button, it will open up that merchant’s shop, where you can scroll through items. When you’re ready to purchase, you can click on the product of your choice which will open an in-app browser where you can learn more about the product and checkout on the merchant’s website," Twitter said in a blog post.

"Like all of our Twitter Shopping features – the Shop Module, Live Shopping, and our Shopping Manager – Twitter Shops is part of a larger effort to better support professionals of all kinds – from small businesses and creators to big brands – who come to Twitter to do business," said the company.

"We want Twitter Shops to be the home for merchants on Twitter where they can intentionally curate a catalogue of products for their Twitter audience and build upon the product discussions already happening on our service by giving shoppers a point of action where a conversation can become a purchase."

"As we continue to test, we’ll explore how to make Shops more discoverable; adding new ways for merchants to tell their brand story through their Shops; expanding the number of products merchants can showcase, and bringing Twitter Shops to more merchants and more people," said Twitter.