We are Egg to expand and open new store in Johannesburg

Retail 14 September 2022

We Are Egg, the company that launched its first concept store in Cape Town in 2020, announced that it will be expanding and opening its second store located at The Zone @ Rosebank, Johannesburg.

The multi-brand retail concept is the result of a 50-50 joint venture owned by Old Mutual Property, Paul Simon (founder of YDE) and Arie Fabian (of the Fabiani brand).

According to the retailer, the new 3,0002 Rosebank store was inspired by a design of the iconic UK-based Selfridges department stores.

"Selfridges has changed the way we shop and has shaped global culture; the iconic department store is one of the biggest department stores in London and one of the most modern. Much like Selfridges, We Are Egg Rosebank is a mecca for not only fashion enthusiasts, but all lovers of high-end retail experiences appealing to the hyper-connected Joburg customer," the retailer said in a statement.

The Egg Rosebank store will feature a curated selection of local and international men’s, women's and kids' fashion, alongside beauty, home and jewellery departments and a restaurant & bar offering.

Among the brands that will be on offer are Rich Mnisi, Diane Paris, Puma, Converse, New Balance, Birkenstock, The North Face, Crystal Birch, Culture of Brave, Swiitch Beauty, Lelive, Skoon, Granadilla Swim, Rosey & Vittori, Crocs, Skelcore and Goodleaf.

"With so much to see and do, Rosebank is a must-experience destination when visiting Jozi – even if you’re a Jozi resident. It is also a stop on the Gautrain and 50% of buyers in Rosebank in the last year have been between 18 to 35 years, indicating that it is becoming the next 'it' spot among young professionals and first-home buyers providing broad access to the right customers, an influx of local and international businesses, embassies and hottest new restaurants and hotels," added the retailer.

We Are Egg opens at The Zone @ Rosebank on Thursday 29 September 2022.