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Black November is here! Everything you need to know

Industry News 1 November 2023

Black Friday, once a single-day shopping event, has now expanded to virtually encompass the entire month of November.

This retail extravaganza, now known as Black November originally tied to post-Thanksgiving sales, has transformed into a month-long celebration of incredible discounts and deals.

In this article, we'll discuss what Black November and Black Friday mean for the everyday shopper and how to seize the opportunities during this extended shopping season.

In November last year, South African shoppers were in a spending mood, driven by the allure of Black Friday discounts and online promotions.

This surge in demand encompassed a wide range of products, from clothing and electronics to furniture, indicating a promising uptick in consumer activity, even in the face of increasing interest rates and elevated inflation.

Statistics South Africa's latest data revealed a year-on-year increase of 0.4% in retail sales for November. This marks a noteworthy turnaround from the preceding month when sales experienced a revised 0.7% decline in October.

Black November

In the lead-up to the main Black Friday event, retailers typically roll out enticing early deals, providing shoppers with the opportunity to extend their shopping and bargain-hunting over several weeks.

This arrangement benefits both retailers and consumers alike, creating a mutually advantageous situation.

Black Friday

Black Friday is the biggest shopping event of the year, signalling the start of the holiday shopping season. It officially kicks off the day after Thanksgiving in the US and continues through Cyber Monday.

During this time, you can score discounts of up to 80% from major online retailers. This year, Black Friday falls on November 24, 2023, followed by Cyber Monday on November 27. Get ready for a month of great deals leading up to the holiday season.

Cyber Monday

Cyber Monday follows in the footsteps of Black Friday, but with a digital twist, as all the deals migrate online. This 24-hour event offers your final chance to secure great discounts, making it a smart move to check out your preferred online retailers on the day.

Cyber Monday deals are exclusively online sales, so you'll need your laptop, tablet, or mobile phone to check out the best deals.

For this year's Black Friday 2023 event, our team at Guzzle has got your back, bringing you the latest and greatest deals.

The Guzzle editorial and commerce squad is hard at work, thoroughly searching through the most prominent retailers and brands to assemble a collection of the absolute best, must-not-miss deals.

Stay tuned to our website and social media pages for our carefully curated Black Friday deals, ensuring you won't miss out on any incredible offers.

Written by: Shihaam (Gabriella) Steyn-Adams.

Guzzle Media