Dickies to open store in Southgate Mall, Johannesburg

Retail 21 May 2019

CAPE TOWN – American apparel brand, Dickies, announced that it will be opening its very first store in Southgate Mall, Johannesburg featuring a new multi-sensory solution tailored for the space to create a unique shopping experience by DMX.

DMX is an industry pioneer with decades of experience, providing on-site sensory marketing solutions to businesses of all types and sizes.

Every DMX solution is tailored to fit the specific needs of each brand. The multi-sensory offering includes digital signage, music, content management systems, scenting and other solutions for businesses across industries.

How it works, is that when shoppers are in store, they can view the latest collection and in-store promotions on the commercial-grade LED screen, installed behind the point-of-sale.

DMX said in a statement: "The retail industry is changing. Customers are likely to stay longer in a place of business if they find the sensorial elements enjoyable. 78% of shoppers say a pleasant in-store atmosphere plays a key factor in opting to shop in-store vs online. Appealing to the senses through captivating visuals and engaging music, creates an elevated customer journey."

The DMX cloud-based Content Management System (CMS) allows the retailer to remotely manage the high-resolution imagery in just four easy steps.

DMX also added the ability for store managers to control the music that plays in stores with access to over 200 music programmes, so that the mood can be set right in stores at the touch of a button.

Dickies General Manager, Bonolo Moleme said in a statement: "Fashion seeps into all areas of popular culture, which is why it is so important that the customer can connect and engage with the brand at store level. When the edginess and vibrancy of Dickies apparel is combined with the right music and dynamic digital content – it elevates the customer experience and reinforces the brand message.”

Written by: Staff Writer.

Guzzle Media