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Diesel Reopens Revamped Store at Eastgate Shopping Centre

Retail 3 January 2025

Diesel has unveiled its newly redesigned store at Eastgate Shopping Centre in Johannesburg. The revamped space showcases the brand's cutting-edge fashion and design ethos, reflecting the creative vision of Glenn Martens.

The entrance is marked by the iconic Biscotto logo and is characterised by an industrial aesthetic, the store represents a reinterpretation of the retail design concept recently launched by the brand, uniting all of its global stores.

The new store features the iconic denim collection, displayed at the heart of the store within the Red Room, a monochromatic space with red lacquered Diesel walls.

The store's silver-accented section creates a striking visual contrast with its surroundings, highlighting men’s and women’s ready-to-wear collections, as well as shoes, accessories, and bags.

Supplied by: Diesel.

Guzzle Media.