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Guzzle turns a year older with great news for shoppers and retailers

Industry News 13 July 2023

Guzzle, South Africa’s trusted and reliable retail shopping platform, has turned 12.

Established in 2011, Guzzle is now a sought-after platform for shoppers looking for great deals and for retailers looking for opportunities to reach a diverse consumer market ready to shop. Guzzle has mastered the art of providing supplied and curated catalogues from leading retailers to shoppers nationwide.

Guzzle’s market interest and attraction of Guzzle are best demonstrated in the numbers recorded in the previous year.

From July 2022 to June 2023, Guzzle served catalogues & retail news to over 8.7 million users, generating over 119 million page views.

July 2022 to June 2023 vs July 2021 to June 2022

Top specials categories which attracted the highest interest are:

- Groceries
- Health & Beauty
- Appliances & Electronics
- Building Supplies & DIY
- Cellular
- Furniture

Popular brands with the highest score based on what shoppers prefer are:

- Samsung
- Huawei
- Hisense
- LG
- Defy

Guzzle has remained consistent and innovative in its business development initiatives. Users on this platform have access to unique features such as:

- Having all the latest catalogues from SA retailers.
- Retailer alerts letting users know as soon as catalogues go live, with around 5 million sent per month.
- Informative newsletters.
- Current and relevant retailer & brand news on the goal.

The Guzzle business development team is currently busy with new features set to be rolled out. These features include:

- Personalised feed based on user interests which the user manages.
- Brand focus, allowing brands to feature products.
- Enriched content, which is about video reviews and product specifications.
- Overall, a more interactive website is on the way.

“We are proud of our business progress and contribution to positively shaping the retail space. We have had an extremely busy but rewarding year. We managed to increase Guzzle users by 32% and launched a fresher-looking website. Moving forward, our aim is to enrich content and add features to assist users during their shopping/research process. Providing a rewarding platform for users, retailers & brands is the goal that we are committed to. Special thanks go to the retailers that have been very supportive in the last year, as well as our loyal audience. Let’s make this new year at Guzzle a more progressive and fulfilling one.” said Muntasir Bester, CEO of Guzzle Media.

Guzzle is the place to be for catalogues in digital and print offering, great deals from South Africa’s leading retailers, product launches, retail trends, product developments, regulatory developments, retail insights and tips, etc.

To celebrate this occasion, Guzzle is giving away vouchers. Do not miss this opportunity to win one of 30 Takealot vouchers worth R500 each by participating in the survey here. The closing date is 31 July 2023.

Happy 12th Birthday, Guzzle!