Need It Daily? Amazon.co.za Now Has Everyday Essentials

Amazon.co.za has expanded its product range with the introduction of three high-demand everyday essentials categories: Groceries, Pet Food, and Vitamins & Supplements.

This rollout brings thousands of non-perishable food items, health supplements, and pet products to customers nationwide, with the added benefit of free delivery on items fulfilled by Amazon.

According to Robert Koen, managing director for sub-Saharan Africa, the expansion directly responds to customer feedback since the platform’s local launch, addressing the most requested product types.

“We're thrilled to bring these extensive new categories to our South African customers,” said Robert Koen, Amazon managing director for sub-Saharan Africa.

"Since our launch, we've been listening closely to customer feedback, and groceries, pet supplies, and health supplements have consistently been among their top requests. This expansion represents our commitment to becoming a one-stop shopping destination that meets the everyday needs of South African families while offering the convenience, competitive pricing, and reliable delivery that customers expect from Amazon - we deliver when we say we will.”

Interest across all 3 categories

Early data indicates strong customer interest across all three categories.

In Groceries, coffee, tea, cereals, pasta, cooking oils, and canned goods are emerging as top sellers.

The Pet Food selection, which includes options for dogs, cats, birds, fish, and small animals, has seen particular demand for premium pet nutrition brands and speciality formulations.

Meanwhile, the Vitamins and Supplements category has attracted health-conscious consumers with its comprehensive range of multivitamins, minerals, sports nutrition, and speciality supplements.

Supplied by: Amazon.

Guzzle Media