SA shoppers buy bulk on essentials, says Game

Retail 11 May 2023

With the cost of living rising steadily in South Africa, there have been several reports on how consumers are adopting cost-saving measures into their lives – specifically when it comes to their shopping habits.

General merchandiser, Game, notes a specific uptake from customers on its More4Less bundle deals, which are aimed at giving consumers notable discounts on everyday essentials like dry groceries, toiletries, and household items.

In the first quarter of this year, for example, local shoppers have been stocking up on:

3 packs of 5 X 73 g Instant Noodles

2 X 1.2 kg packs of Corn Flakes

5 X 145 g Corn Chips

3 X 2 L fruit juice

4 X 200g Tennis Biscuits

6 X 750 ml Still Water

3 X 75 ml Toothpaste

3 X 750 ml Dishwashing liquid

2 X 900 g Wheat Cereal

4 pack of Braai Briquettes

Game and Makro’s More4Less offering was initially introduced as a means to ensure consumers were getting the best price when pantry loading and doing their bulk shop.

These deals are valid for 90 days at a time, to bring further convenience to shoppers.

Andre Steyn, Vice President at Game explains that this offering has never been more relevant, with sales growing by 15% in the first quarter of 2023 alone.

“The South African shopper now has no choice but to bargain hunt, and ensure they are getting the best price on essentials. Our
research shows a massive shift in spending habits to a focus on essentials, even on deep discount days like Halfway Day and Black Friday.”

Taking this into account, Game has also started introducing its More4Less bundle deals to its online store, to ensure those consumers
who prefer to shop online are now able to access these deals.

These More4Less bundles are available in all Game stores year-round, with new deals being introduced every three months in line with consumer shopping trends.

“While our ownership categories are electronics and appliances, as a responsible retailer, we continue to adapt our
offering to ensure anyone who shops with us gets the best value on whatever they need –including essentials. We are confident that our More4Less prices bring quality value to customers in the market,” concludes Steyn.

Supplied by: Game Stores South Africa.

Guzzle Media