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Savanna launches a new non-alcoholic cider

Retail 5 June 2019

CAPE TOWN - Distell Group announced that it has recently launched a new cider with its brand Savanna, which is the Savanna Non-Alcoholic Lemon, South Africa’s first non-alcoholic cider.

Designed to respond to the rising trend of conscious consumption, this new variant is targeted at consumers who want to preserve their social image by partaking in more mindful consumption, so that they can enjoy themselves in moderation for longer.

Annette Grootboom, Global Brand Development Manager for Savanna said in a statement: "We’re constantly looking for innovative ways to corrupt the apple and bring to life products and ideas consumers will love."

“The great thing about Savanna Non-Alcoholic Lemon is that it tastes like cider, which allows people to make a lot more choices – and break a lot more rules.”

Written by: Staff Writer.

Guzzle Media