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Importance of building brand communities

Industry News 8 December 2021

The core and most integral part of a business is its brand, and this is what resonates with its customers. Developing a brand that has a community-centric focus with customers who have been co-opted is of utmost importance.

A community is about like-minded customers and consumers who are emotionally invested in the brand.

These customers are keen to consume and share products, messages, promotions and attend events which is beneficial to the brand and essentially the business.

Therefore, a brand community can be developed around excellent brand products, brand-related events, a website that reinforces a buyer persona, an online community through social media, etc. Guzzle has a fast-growing brand community that retailers can tap into.

In 2020, Guzzle had about 6.5 million users that point to a community of shoppers.

How important are brand communities for retail businesses?

Loyalty

Customers or consumers who are loyal to the brand are what sustains brands in the business market.

When consumers trust a brand and share mutually fulfilling interactions with other consumers and experts related to the product, trust levels and commitment to a brand are enhanced.

Guzzle boasts 700 000 users who use it to make purchasing decisions and browse approximately 11.4 million catalogue pages on the website every month.

Research

Research is a vitally important part of brand development initiatives. Brand community interactions that involve brand experiences, brand-related stories and ideas all go a long way in designing brand innovations and activations. In short, a brand community is a research sample that every business needs.

SEO and web traffic

SEO ranking and web traffic cannot be underrated in the current digital world where brand marketing and advertising revolves around the internet.

A brand related post or online mentions allow the brand to rapidly circulate in the digital network, which helps position the business or product brand in search engines that shoppers frequent.

Guzzle currently has a Facebook brand community of over 57,200 visitors every month who are on the verge of making purchasing decisions or hunting for deals.

Brand culture and visibility

A brand without culture related to set values and ethics and non-existent visibility, related to being in the face of consumers, is less appealing and hard to resonate with. Therefore, a brand community is essential in this regard because it helps shoppers and consumers identify with what your business is all about.

Reliable data source and base

Data data and data is the current anthem in the world of business. Data informs business decisions and influences business focus and resource allocation.

A brand community is, thus, a free data pool for trends, keywords consumers are using, where they live, what they are searching for, etc.

Better product reception and sales prospects

It has been established that a business brand with a solid brand community will have its products better received in the market and gain traction faster.

A brand community becomes a good custodian of a brand. It spreads any product developments and brand-related news by word of mouth and other interactions leading to better sales and increased profit margins.

Guzzles mailing list has 162,000 unique subscribers who form part of the brand community and anticipate this mailer to assist them in making shopping decisions.

Customer retention

Business growth is a product of an expanding client base. This is achieved by mastering the ability to attract buyers and general consumers and convert them into return business.

In addition, the brand community plays a vital role in keeping first time and old customers absorbed in matters relating to the brand long after they have made a purchase.

The benefits listed above arising out of building a brand community are worth considering.

Guzzle has a community of active shoppers who rely on it to assist them in making informed purchasing decisions and finding great deals across the country.

Guzzle Media