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Asics launches the new Gel-Nimbus™ 26 shoe

Retail 24 January 2024

Asics has unveiled the Gel-Nimbus™ 26 shoe, showcasing enhanced fit and improved traction, for a smoother running experience.

The latest iteration of their leading cushioned running shoe introduces the innovative Hybrid AsicsGrip™ technology.

This cutting-edge feature, combined with the AharPlus™ outsole rubber, not only enhances traction but also provides improved softness and heightened durability. These advancements ensure runners can confidently navigate wet and slippery surfaces with ease.

With improvements to the midfoot fit, due to the use of an engineered knit upper and an update to the construction of the eyelets, a softer yet more supportive midfoot hold is generated. The upper is made from a lightweight, breathable knit material.

Just like its predecessor, crowned the most comfortable running shoe in an independent comfort test, the shoe benefits from FF Blast™ Plus ECO cushioning. A lightweight and energetic foam that creates cloud-like cushioning over a range of distances, made using 24% bio-based content from renewable sources such as leftover waste from sugar cane processing.

Other key features include Asics’ rearfoot PureGel™ technology, a material that is lighter and 65% softer than conventional Gel™ technology, providing even softer landings. The shoe’s knit collar construction also gives the Gel-Nimbus™ 26 shoe a modernized look with a luxurious step-in experience.

“With comfort still the number one consideration for purchasing running shoes, we’re proud to be launching the 26th edition of the Gel-Nimbus™, known as the leader within the cushioning shoe space. After the major changes to the silhouette last year, this year we focused on further improving the award-winning comfort of the shoe," said Rohan van der Zwet, senior product marketing manager performance running at Asics EMEA.

"We’ve also added CO2e labelling to the Gel-Nimbus™ 26 shoe to transparently inform consumers on our sustainability performance and the progress we are making. We’re confident these changes will ensure that runners experience an even higher level of comfort as they move their minds with the Gel-Nimbus™ 26," added Rohan.

The Gel-Nimbus™ 26 shoe will be available from Totalsports, Sportsmans Warehouse, ASICS Running Expert Club retailers such as The Sweat Shop, Run Away Sports, Randburg Runner, RUN Store, Athletes Foot, Durban Runner & Brian Bands Sports as well as Sports SA, Kloppers Sport and Top Gear Sports regionally from 19 January 2024.

To find out more about the Gel-Nimbus™ 26 shoe and its latest technologies, please visit asics.com.

Supplied by: Asics.

Guzzle Media