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Ceres announces new 200ml packaging for its juice brand

Retail 9 March 2020

Ceres Fruit Juice announced that it will be launching new packaging in March 2020 to meet the changing demands of the South African consumer lifestyle.

The company stated that its new packaging will make its products available to use for anyone and features a curved shape that allows it to be easy to grip so it is convenient to enjoy the product on the go.

Ceres has invested R100m into the SIG Combismile a packaging solution that is the first of its kind in the Middle East and Africa region (EMA).

Ceres to launch new 200ml packaging for modern lifestyle convenience

"The easily recognisable package is designed to fit your lifestyle and is perfect to take with you wherever you go," says Beverly Wilson, Marketing Manager at Pioneer Foods.

Ceres Fruit Juices is committed to minimising and managing its environmental impact wherever possible, and so the new 200ml CombiSmile juice pack is made from sustainable plant-based packaging and hence is one of the most environmentally friendly packaging solutions currently available. The packs are recyclable and the layered carton includes plastic and cardboard with an inner foil to prevent oxidation.

"While the packaging is new, you can be assured of the same quality product - a juice serving that is flavourful and delicious," said Neethling.