First Ascent signs as Technical Apparel Partner of Stillwater Sports’ MTB portfolio of events

Retail 14 March 2022

Leading lifestyle sports marketing agency, Stillwater Sports has welcomed First Ascent as the Technical Apparel Partner of its mountain biking (MTB) portfolio of events which includes the Fedhealth Magalies Monster MTB Classic, Fedhealth MTB Challenge and Savanna Origin of Trails MTB Experience.

“We are proud to welcome SA’s leading specialist outdoor gear and apparel manufacturer as the Technical Apparel Partner of our MTB portfolio of events for the next three years,” said Michael Meyer, Managing Director of Stillwater Sports in a statement.

“A proudly South African brand, First Ascent is synonymous with world-class design and quality. Every item of First Ascent gear is made by outdoor specialists for real people who do real outdoor pursuits. We could not ask for a better technical brand to team up with the Fedhealth Magalies Monster MTB Classic, Fedhealth MTB Challenge and Savanna Origin of Trails MTB Experience. All three events attract serious mountain bikers who require world-class equipment.”

“First Ascent’s foundation is firmly set in the outdoors, so we are extremely excited to team up with three iconic mountain biking events. It doesn’t get more outdoors than that,” said Riaan Oosthuizen, General Manager of First Ascent in a statement.

“The partnership will give us the opportunity to get closer to and build relationships with our audience, which is very important to us. We look forward to enhancing the event experience of each participant through our trusted, technical outdoor apparel and equipment.”

Stillwater Sports 2022 MTB Events:

1. Fedhealth Magalies Monster MTB Classic 04 June 2022 in ATKV Buffelspoort,North West Province

2. Fedhealth MTB Challenge 10 – 11 September 2022 in Stellenbosch, Western Cape

3. Savanna Origin of Trails MTB Experience 19 – 20 November 2022 in Stellenbosch, Western Cape

Supplied by: Newsport Media/ First Ascent and Stillwater Sports.

Guzzle Media