Futurelife Expands Zero Added Sugar Range with New Fruit & Berry Granola

Retail 28 January 2026

Responding to the growing consumer appetite for healthier breakfast alternatives that don't sacrifice taste, Futurelife has expanded its popular "Zero" portfolio. The functional food brand has officially launched the new Futurelife Zero Granola Crunch in a Fruit & Berry flavour, offering a reduced-sugar option in a convenient 600g format for health-conscious shoppers.

“South Africa’s average daily sugar consumption sits between 12 and 24 teaspoons, well above the World Health Organisation’s recommended limit of six,” says Shaaista Kathree, brand manager at Futurelife.

“At the same time, a growing number of individuals are looking to cut back on sugar, and the demand for lower or zero-cane sugar cereals continues to rise. Futurelife is filling that gap with our new Zero Granola Crunch variant that combines smart nutrition with the great taste people expect.”

She adds that this growing trend reflects a broader market shift demonstrated by the remarkable growth the Futurelife zero cane sugar range has shown. Smart food Zero products have grown 104%, and Zero Granola Crunch specifically achieved growth of over 3,800%. But this success goes beyond just no added cane sugar.

The ingredient list reflects a continued focus on whole foods, with 55% rolled oats as the base, complemented by coconut, raisins, freeze-dried strawberries, and barley flakes. It’s a source of protein, has a low GI, and maintains the satisfying crunch granola enthusiasts expect.

The new Fruit & Berry flavour joins the popular Zero Granola Crunch Original, flavoured with desiccated coconut and cinnamon, creating a Zero Granola range that focuses on both ingredients and flavour. After all, making better food choices shouldn’t mean bland or less enjoyable.

Supplied by: Futurelife.

Guzzle Media