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H&M x ERDHEM Collection Drops Today

H&M Has Collaborated With One Of London's High-End Fashion Designer With Amazing Pieces We Can Afford

2 November 2017 / Brandon Lee Westraat


Loved by everyone from the Duchess of Cambridge to Keira Knightly, London-based design house Erdem is known for gorgeous floral gowns, romantic touches of lace, textured fabrics, and an overall ethereal vibe.

Judging from what we saw at the collection preview, it’s fair to say the brand’s new collaboration with H&M, which is available to shop Today, won’t disappoint fans.

Designer Erdem Moralio?lu did a stand-up job of translating Erdem’s high-fashion aesthetic into what might be H&M’s most wearable designer collaboration yet: Think pinafore dresses, tweed sets, and romantic floral prints galore. While the clothes feel completely representative of the fashion house, thankfully, the prices aren’t. (Erdem’s main line can boast price tags upwards of R42,000 for a floor-grazing dress.) Instead, the collection ranges in price from R449 for a T-shirt to R3999 for a really beautiful long-sleeved, high-neck black lace dress.

While many are more focused on scooping up the women’s items, it’s worth noting that this collaboration with H&M marks the first time Moralio?lu has designed for men. There are strong suiting pieces, patterned sweaters, simple button-down shirts, and some items that almost mirror the women’s selection, including a really dope pajama-inspired top and bottom set. The outerwear is just as good (if not better) than the women’s, with heavy blazers, a lined parka, an all-over-floral sports jacket priced at R1299, and a faux-sherpa patchwork jacket for R1899.

You can shop the collection online and in specific stores around South Africa starting at 8 a.m. local time while supplies last. Note that locations in bigger cities will have higher quantities, but it will all be super limited regardless of where you go.

As with any buzzy collaboration, it feels safe to say that accessories and lower-priced basics like the T-shirts and hoodies will go first, along with anything that doesn’t need to be tried on in people, such as men’s and women’s socks, scarves, bags, and shoes. The best approach is to know what you want ahead of time and go directly to it, whether you’re in a store or shopping online.

Check Out The Collection Here