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Mr Price opens standalone Mr Price baby store in Johannesburg

Retail 25 August 2022

Fashion retailer Mr Price Group announced that it has opened a standalone Mr Price Baby store in East Gate, the popular Johannesburg east shopping centre in Bedfordview.

According to the retailer, Mr Price Baby is your one-stop shop for all things baby & kiddies.

Parents can shop for a variety of items from changing, personal care, bath, travel, drinking, sleep, feeding, and play to clothing for babies (0-24 months) and kids (1-7 years).

“After two years of thorough market research, talking to parents and soon-to-be moms, we have designed a store experience to make parenting affordable and convenient for all South Africans. As you would expect from Mr Price, the new concept will differentiate from competitors through its famous fashion-value formula,” said Donovan Baney, Managing Director of Mr Price in a statement.

Baney added that the Mr Price Group saw an opportunity to go into the baby business after seeing success when launching baby clothing in 2020.

Baney notes that it will also be different because it includes an in-store shopping experience that is tailored to the baby and toddler shopper.

The Mr Price baby stores will stock major brands such as Nuk, Joie, Maxi-Cosi, Bambino, Pampers, Huggies, Purity, Johnson & Johnson, Barnettes and so many more. A complete stock list can be found on their website.

Mr Price also launched its own bundle + joy brand that will be exclusive to Mr Price and is comprised of toiletries and personal care items made for babies, kids and parents.

Bundle + joy ranges from baby bum cream to foam baths and more.

According to the retailer, the products are perfect for all skin types, are dermatologically tested and are made with the highest percentage of naturally derived ingredients.

"All our bundle + joy baby products are available exclusively in selected Mr Price stores and made locally in Cape Town. You can shop the range online, in our Mr Price Baby stores and in Mr Price stores nationwide," said the group in a statement.

Mr Price stated that it will be opening six standalone Mr Price Baby stores in various provinces.

You can find their standalone Mr Price Baby stores at: