Nokia TVs will be available to purchase in SA, thanks to electronics company Ellies

Tech news 20 October 2021

South African electronics company Ellies announced that it will be the local distributor for Nokia Smart TVs and other TV products.

The company noted that it will be bringing these TVs in the country before the end of the year and that these new TVs are perfect for streaming and gaming, while they also offer live TV with built-in tuners for terrestrial, satellite, and cable reception.

The products are made by StreamView, a company that designs, develops, and manufactures official Nokia-branded smart TVs, set-top boxes and related products for Europe, the Middle East and Africa.

Under the deal, Ellies Electronics will market and distribute these products to South Africa and other African countries, including Namibia, Botswana, Eswatini and Mozambique, with plans to expand into Zimbabwe, Lesotho, Zambia, and other Southern Africa Development Community states.

Ellies Electronics CEO Shaun Prithivirajh said the company would use its extensive distribution network in South Africa to bring Nokia’s wide range of products to these markets.

"This agreement is mutually viable for both parties. The Nokia brand is respected all over the world and Ellies gets the benefit of adding this state-of-art product to our already extensive range of electronic products,” said Prithivirajh in a statement.

“For StreamView, partnering with Ellies means that they will have access to a lucrative Southern African market where we have an extensive, well-established and trusted distribution network.”

The agreement came into effect on 11 October and made Ellies StreamView’s exclusive sales partner in these countries. Further exclusivity will be dependent on reaching certain sales targets, as agreed to by both parties.

Nokia offers a range of Full HD and 4K TVs with sizes ranging from 24 inches to 75 inches, and run on the Android TV operating system.

Nokia’s Smart TV boxes include the Nokia Media Streamer and Nokia Streaming Box 8000.

“The company’s Nokia Streaming Box is a set-top box that upgrades any TV to a Smart TV and brings the Android TV experience to the TV screen with minimal investment,” the company said.

“The product is ideal for watching the latest blockbusters, series, documentaries and much more.”

Nokia’s full range of Smart TVs is listed on its website.