Orbit Gum unveils new sustainable and recyclable packaging

Retail 5 August 2019

Orbit Gum announced that it has introduced more sustainable and recyclable packaging for its product range.

Orbit senior brand manager, Ashleigh Sanderson said in a statement: “Packaging is important in preserving the freshness of the product, conveying its nutritional and health information and differentiating brands. We are also aware of the challenges we have with packaging materials and through our Global Sustainable in a Generation Plan, we have committed to implementing recyclable packaging to our product range by 2025."

The company added that the change in its packaging forms part of a strategy that its parent company Mars Incorporated created which is the global Sustainability in a Generation Strategy, aimed to eliminate PVC (polyvinyl chloride: a type of plastic) from Mars packaging by 2020 and achieve 100% recyclable packaging by 2025.

To support this journey towards sustainability, Orbit also launched a Pledge to Plant campaign under the banner, #JustOneThing. The brand hosted a pledge pod at Wits Main Campus on 2 August. For every 10 fans who pledged their support for the campaign, Orbit made a donation to Greenpop, a non-profit organisation that focuses on enviro-education and physical tree planting.

To create additional awareness around the campaign, the brand has partnered with students from the University of Johannesburg to create an art installation, which will be live at The Marc in Sandton for two weeks between 31 July and 14 August 2019.

The art installation is a visual representation of a portion of the plastic waste Orbit have started removing by doing #JustOneThing.

Orbit Gum packaging now friendlier to the environment

(Image of the artwork supplied by Orbit)

“The Mars Sustainable in a Generation Plan addresses key areas of the United Nation’s Sustainable Development Goals and focuses on three key areas (strategies) – Healthy Planet, Thriving People and Nourishing Wellbeing,” said Sanderson.

Written by: Staff Writer.

Guzzle Media