Reebok announces pivotal partnership with Justin Fields

Retail 28 September 2023

Today, Reebok, the iconic and irreverent sports culture brand and Justin Fields, stand-out American Football star, announce a long-term partnership.

The announcement comes as the official start of Reebok’s long-term strategy of reclaiming its position in team Sport, one that will include the expansion of its athlete roster, greater presence within Sport culture, and the introduction of new performance footwear and apparel offerings suited for the field, court, and beyond.

In his first two professional, at just 24-years-old Fields is breathing new life into American Football. With his electric speed and boundless energy, smashing league records, including single game rushing for a QB, he is redefining the role of quarterback.

“Reebok holds an incredible legacy in the sports world that has always inspired me,” says Justin Fields. “Not only have they launched iconic offerings with legends like Allen Iverson and Shaq that shaped sports culture in the ‘90’s, but they also have the attitude and energy to reshape the future of Sport once again. I’m excited to join Reebok and help kick-off this next great chapter.”

“As a brand with such a unique and rich heritage in sports, we’re thrilled to be returning to our roots, and embark upon a long-term strategy that will have us reclaim our rightful place in the sports world once again,” said Todd Krinsky, Reebok CEO.

“Justin’s authenticity, high energy and risk-taking mentality as a natural leader on and off the field immediately stood out to us. He exemplifies who we are and how Reebok will show up in Sport culture in the years to come – bold and unapologetic. We’re thrilled to welcome Justin to the Reebok family as we shepherd in a new era.”

Together, Reebok and Fields will amplify their shared commitment to community support and charitable giveback.

Most recently, Reebok joined the Justin Fields Youth Camp, an initiative built to give children of the Greater Chicago area unique summer break experiences filled with fitness and fun.

In tandem with Reebok apparel donations, Reebok has also pledged to help fund the camp’s growth and continuation. Fields will also work closely with Reebok to amplify and evolve its Human Rights Now! platform, a long-term ‘product with purpose’ commitment by Reebok designed to inspire human rights and human movement for all.

This season, Fields will be integrated in a variety of digital and social creative content that highlights the partnership’s energy and breadth from fitness to lifestyle.

In SS24, Reebok will lean into Field’s running prowess and on-field speed by tapping the football phenom to front its most highly anticipated running shoe release of the year, the FloatZig 1.

To shop Fields’ top Reebok picks, including iconic archive-inspired apparel and the Nano X3 Training Shoes, visit: Reebok.com.

Supplied by: Reebok.

Guzzle Media