Superbalist launches its own clothing collection

Retail 11 June 2019

Superbalist announced that it has launched its own private label that is available to be purchased on its website from the 4th of June.

The company stated that the range called, "Superbalist" is inspired by catwalks and street-fashion around the world but is also proudly SA, as 80% of the merchandise will be designed in-house by South Africans.

David West, head of design at Superbalist, said in a statement: " The Superbalist label was created to capture the spirit of our brand. We are known for fashion and leading the way in terms of trends. We’re the destination to find something new and exciting. That’s what this collection encapsulates. It comprises accessible, yet unique fashion at good prices, with pieces that have you covered from work to play."

The company added that it will be making every collection limited and once-off to ensure that its customers can have a unique look.

“Our hope is that people see the potential to express themselves through the Superbalist label. We help them to do this by releasing limited ranges in exclusive drops every week so that not everybody else is seen in the same item! It’s a collection of the newest trends and wardrobe staples done our way.”

Written by: Staff Writer.

Guzzle Media