Makro comparative shop cuts prices this Festive season

Retail 22 December 2022

According to the November 2022 Household Affordability Index, Households living on low incomes change their purchasing patterns in response to changes in affordability conditions, this may vary from home to home according to each homes social standard, but one thing is synonymous – the impact of food inflation and the general increase in the cost of living affects us all.

This year Makro’s festive deals are back to save the customer money. After conducting a comparative shop with 9 essential food & home items – insights revealed that a basket from Makro costs less compared to 5 other major retailers in South Africa.

Conducted on Outliner, the comparative shop calculated the ordinary Makro basket cost to just about R 355.90 for the following products.

700g loaf white bread

2l sunflower oil

2.5kg maize meal

2.5kg sugar

2l milk

2kg rice

2.5kg flower

175g soap

9 rolls 2 ply toilet paper

Judy Gounden, Marketing Vice President at Massmart Wholesale adds that Makro is a shopping destination with multiple shopping experiences for the customer.

“As the festive period approaches, families across South Africa want to celebrate the best way we know how – 7 colours of special recipes passed on from friends and family. With Makro, our shoppers can plan within the parameters of their budgets because Makro offers value for money. We understand that with inflation and the general increase in the cost of living – the customer is not left with much to utilize for essential items. The comparative shop was solely based on providing our consumers with an assurance that we are thinking of them," said Gounden.

Meat prices have been at the forefront of food price inflation in South Africa and this festive season, Makro will be unpacking great specials on popular butchery cuts available at reasonable prices.

“To support our festive activities, we want to offer our customers the best value we can through our range of categories including the Butchery and Fresh, pantry and many others available in-store. We want to leverage the convenience of having more than one shopping experience – from getting an in-store butcher, meat cutting facilities and the frozen supply section. Makro is dedicated to bringing the customer quality at affordable and reliable value," said Johan Ferreira, Vice President Fresh: Wholesale at Massmart.

“We encourage our customers new and old to take advantage of our low basket and festive deals to help them during the holiday season. For those who want a convenient shopping experience online, download our Makro App and enjoy shopping from the comfort of your own home," said Gounden.

To join in the conversations, share your favourite festive purchase from Makro and use the hashtag #ShareMoreFestiveMoments and tag Makro social media pages. Customers can also visit their nearest Makro Liquor for our December Vineyard Value handpicked wine selects running from the 1^st of December – 31^st of December 2022.

Supplied by Makro.

Guzzle Media