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Woolworths launches WCellar, its first standalone liquor store

Retail 11 June 2021

Woolworths announced that it has launched its first standalone liquor store and a new section in its online store called WCellar for curated wine sales and virtual tastings for its customers.

The retailer's first of many liquor stores was opened at the Nicolway Shopping Centre. WCellar will sell wines, beers, craft beers, ciders and spirits.

The section on its online store offers access to the retail brand’s curated wine selection. Woolworths developed the experience in response to the popularity of online shopping.

“The COVID-19 pandemic has given us an invaluable opportunity to develop and improve our customer shopping experience,” Woolworths Head of Online and Mobile Liz Hillock said in a statement.

“We are delighted to be able to bring the world of wine to our customers’ living room through these extraordinary digital experiences.”

WCellar serves as the centre for the Woolworths Wine Club. The club went virtual during the national lockdown.

To date, the club has hosted 24 virtual events. The events include tastings with public figures like Moses Magwaza and Tinashe Nyamudoka.

The WCellar Wine Club is free to join and members receive a R75 voucher when they sign up.

Club benefits include discounts, event invitations, and monthly virtual tastings.

In addition, WCellar features a tool called My Wine Match which lets users find a wine best suited to their tastes.

Users take a quiz which then provides six wine options based on their answers.

Woolworths WCellar My Wine Match quiz

You can find the My Wine Match tool on the Woolworths website.

“WCellar is a natural extension of our wine offering and provides helpful solutions to those who know what they like when it comes to wine, as well as the enthusiastic novice drinker who is looking to try something new,” Hillock added.

Written by: Gabriella Steyn.

Guzzle Media