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Benefits of having your product catalogue on Guzzle

Industry News 15 December 2020

South Africa’s retail sector has always been vibrant with small, medium and large-scale retailers being established across the country.

While the Covid-19 pandemic has altered the operational aspect of retail trading in tune with regulations and changing consumer requirements, the sector still remains fiercely competitive with many retail stores competing for a limited number of consumers whose disposable income has been adversely impacted by the lockdown period.

For retailers, the task at hand is to reposition in order to maximise on sales and increase profit margins. One platform which has become a game-changer in this regard is Guzzle.

Guzzle has been developed to aggregate both hardcopy and digital formats of catalogues from numerous retailers.

What are the benefits of having your product catalogue on Guzzle?

Broad consumer market

Guzzle reaches a broad spectrum of the consumer market. Current stats show that over 700 000 users a month plan their shopping on Guzzle, browsing in excess of 9 million catalogue pages. It’s also worth noting that 68% of urban South Africans refer to catalogues to plan their shopping.

Catalogues

Not only does Guzzle allow you to display your catalogues in a digital format but it also allows you to repurpose your printed catalogue to reach more consumers online.

Consumers at point of purchase

Research info shows that Guzzle reaches consumers who are about to make purchasing decisions. As a retailer, your chances of recording increased sales will come down to what type of consumers you reach. Are they just looking or seriously looking to buy? Guzzle is the place for those seriously looking to buy.

Seasonal

Consumer needs often fluctuate in tandem with changing seasons and holidays. Guzzle allows you the flexibility to tailor seasonal catalogues which cater to changing consumer needs in different seasons and different times of the calendar year.

Interactive

Guzzle is an interactive platform which allows consumers to access your products and catalogues in an interactive format. You can display your entire range in a clickable, searchable format creating multiple hooks for potential customers. With an increasing number of consumers who pay attention to how products are displayed, this will give your business some advantage.

Alerts

Consumers often don’t have the time to go back and forth after a period of time in search of products.

Guzzle has been designed to send alerts to prospective buyers. Depending on the alert requirements (weekly, monthly, or when new products are added), potential buyers are sent email alerts with specials available. For increased consumer reach and improved sales, Guzzle is the platform you need to consider.

Guzzle Media