Builders partners with Standard Bank’s UCount to drive savings on DIY renovations and building materials

Retail 26 June 2023

Builders has partnered with Standard Bank UCount nationwide, to offer members more when shopping for Do-It-Yourself (DIY), home improvements or building materials – in-store or online. Standard Bank customers can now earn and redeem UCount Rewards when shopping at Builders.

The new partnership makes Builders the only DIY category retailer on the UCount program offering UCount Rewards members the opportunity to take their DIY projects from their ‘to-do’ list to ‘done’ when they spend and save using their UCount Rewards points at any Builders store.

“We are excited about our partnership with Standard Bank UCount as we see it as a step towards delivering on our commitment to enhancing relationships with customers by providing relevant offerings, improved customer service and access to an enriched product assortment,” said Karen Ferrini, Builders Vice President.

“We know that our customers value their in-store and online experiences and expect a frictionless journey with quality service and advice that assists them to complete their home improvement projects and this is what we see the partnership delivering on.”

Builders join sister brands Makro and Game in collaborating with UCount to find better ways to service and support their rewards customers with solutions to better their lives. Standard Bank UCount is a rewards program offered to Standard Bank holders to earn points based on behaviours, for example, shopping at participating retailers like Makro and Game.

These points are converted to cash and deposited in the customer’s UCount reward account. The customer spends points at participating retailers by using their UCount rewards debit card at the till or when purchasing online.

Builders is a leading player in its market with a strong brand, competitive products, and smart strategic positioning of ‘megastores’ and express stores.

While UCount has a large customer base comprising both retail and trade customers. In addition, the building and hardware industry has grown significantly over the last number of years at an estimate of 33% over a 3-year period, growing with a compound annual growth rate (CAGR) of 9.2% making this partnership timely and key to helping customers navigate the current challenging economic environment.

“Our focus is to work on continuous improvements in the business to meet the diverse needs of retail and trade customers and the way they choose to shop with us - whether in-store, online, through the contact centre or serviced by a sales representative. We want to offer a full product and service offering that enables customers to save time, and money so that they can live a better quality of life,” adds Ferrini.

Through the partnership, UCount rewards members will have increased opportunities to save while they spend and the opportunity to access the wide assortment of DIY solutions offered at Builders including exclusive deals and personalised offers tailored to their needs. Builders will provide access to monthly competitions, birthday discounts and pensioner discounts just to mention a few.

Supplied by: Builders.

Guzzle Media