Checkers launches new lego-like collectables

Retail 6 May 2019

CAPE TOWN – Checkers announced that it will be launching another collectable toy-like lego creation on Monday the 6th of May that will give customers the opportunity to build tiny versions of a Checkers supermarket.

Similar to the Little shop and Little garden, this new collectable promotion will be available in Checkers and Checkers Hyper shoppers across South Africa.

How it works is that for every R200 spent in store, will be rewarded with a free Block pack.

Each Block pack contains a unit that forms part of a mini Checkers supermarket and once all 35 available packs have been collected, consumers can build an entire Little Checkers store.

The Blocks come in a 100% recyclable pack and each contains one individual unit (such as a mini till, freezer, shopping cart, a dairy shelf and more) as well as stickers to complete the unit and an instruction leaflet.

Willie Peters, General Manager: Marketing at Checkers said in a statement: “Following the success of Little Shop and Little Garden, it is safe to say that innovative and educational collectables have become our thing."

“We’re super excited about Little Checkers as these are functional, re-usable toys. It presents a wonderful opportunity for parents to engage and play with their children, away from screen time.”

Starter kits and delivery trucks will be sold separately at R79.99 and R69.99 respectively for those who wish to create the complete Little Checkers experience.

The starter kit forms the foundation of the Little Checkers store and includes a base plate, exterior walls, Checkers logo, shelf headers, and one character figure.

There are also opportunities to win big prizes including a trip for four to Legoland in Dubai worth R100 000 plus a chance to win a share of R50 000 in Checkers gift cards for customers who collect all 35 Block packs and complete their Little Checkers stores. For more information, visit www.mylittlecheckers.co.za.

Written by: Staff Reporter.

Guzzle Media