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Dis-Chem unveils new Dis-Chem Baby City logo and brand plans

Retail 12 April 2022

Dis-Chem unveiled its new Dis-Chem Baby City logo at the MamaMagic Baby Expo, of which Baby City was2 the headline sponsor.

“There has been a comprehensive focus on reinforcing the Baby City brand, which was already well-established as the unrivalled leader in its category while strengthening the offering to shoppers to continually improve the Baby City customer experience,” said Saul Saltzman, executive director at Dis-Chem in a statement.

This comes after Dis-Chem's R430m acquisition of Baby City in 2020, the retailer is now fully integrated into the Dis-Chem Group with a new logo and corporate identity.

With the addition of Dis-Chem to the Baby City brand and the launch of the new logo and corporate identity, new stores and store revamps are being rolled out across the Baby City network to enhance parents' shopping experience while continuing to offer guidance and a wide range of quality, affordable baby products, the company said.

The Dis-Chem Baby City footprint now extends across 36 stores nationally, with more to follow. At the time of the acquisition, Dis-Chem said it sees strong potential to significantly grow the Baby City footprint.

Written by: Staff Writer.

Guzzle Media