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Google adds new AR feature to Youtube so users can virtually try on make-up

Tech news 21 June 2019

Google announced that it has launched a new Augmented reality tool for YouTube that gives users the ability to try on make-up in tutorial videos.

The company said in a blog post: “Today, we’re introducing AR Beauty Try-On, which lets viewers virtually try on make-up while following along with YouTube creators to get tips, product reviews, and more.”

"M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign. Using this new format, brands like M·A·C will be able to tap into YouTube’s vibrant creator community, deploy influencer campaigns to YouTube’s 2 billion monthly active users, and measure their results in real time."

Google is also launching a 3D display format called Swirl, a Display and Video 360 feature that will allow brands to create three-dimensional ads for mobile.

Users will be able to “zoom in and out, rotate a product, or play an animation”, effectively interacting with products in ads.

The new AR and 3D tools will be available for brands at the end of 2019.

This is how it will work: