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SnapChat launches new Landmarkers feature

Tech news 5 April 2019

CAPE TOWN – Multimedia messaging app SnapChat on Thursday announced a new feature called Landmarkers, a set of lenses aimed at transforming some of the world’s most famous locations animated characters.

The creative lenses created by Snapchat users will be available to use in five locations around the world such as the Eiffel Tower, Buckingham Palace in London; the Capitol in Washington, DC; the Flatiron Building in New York City and the TCL Chinese Theatre in Hollywood.

SnapChat users will also be able to use the new Lens Studio 2.0, to create new lenses and submit their own ideas on the landmarks.

To use the new feature, It can be found on the app by selecting the camera screen, as with any other lens.

To help people discover them, Snap will notify users when they are near a Landmarker if they have the camera open and have accessed the lens carousel.

In addition to Landmarkers, the company’s camera platform is also adding two new partner integrations for its Scan product.

The first integration will be with Amazon and Shazam, users can find products and song titles.

The company will also be adding Giphy to help users find contextual GIFs.

Written by: Gabriella Steyn.

Guzzle Media