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Types of retail subscriptions you need to know as a consumer

Industry News 20 December 2021

The retail sector has continued to evolve in line with constantly changing social and economic conditions. These changing conditions have tremendously altered consumer buying habits and needs.

The Covid-19 pandemic, for instance, accelerated the shift from brick-and-mortar store shopping to convenient online shopping, free deliveries, personalising shopping and to a large extent, instant gratification. One concept that greatly benefited from this scenario is retail subscriptions.

What are retail subscriptions?

Retail subscriptions refer to consumers signing up to a particular retail service provider to access goods and services at a minimal fee or even for free.

Therefore, these subscriptions are designed based on the product portfolio, targeted audience and retail business objectives, which are often about increasing profit margins.

What are the different types of retail subscriptions available?

Curation subscription

Curation subscription has been developed out of an increasing need for consumers to have a personalised shopping experience that meets unique needs and preferences. This is achieved by asking consumers detailed questions about personal preferences on the subscription form.

Consumers under curation subscription are therefore granted access to selected items regularly. This affords consumers a rare opportunity to discover new products, making them feel understood, valued and appreciated. For retailers, this helps to build loyalty, organically amplify the brand and increase the bottom line sustainably.

Replenishment subscription

Restocking and replacing depleted household products and items is something retail customers constantly do. In order to meet this need, a replenishment subscription model was designed. Consumers can therefore sign up to receive regularly bought products weekly, monthly or bi-monthly.

This model is largely popular for food and wellness products. This assists consumers to avoid running around whenever products need to be replenished. It also helps to save because you receive products from a cost-effective store you have selected. This model also helps retailers by being fully aware of consumer needs and planning for them with regard to stock levels.

Access subscription

Human beings and consumers like feeling special. To belong to an exclusive club is something that many consumers are ready to pay for. The access subscription model allows retail customers to pay a pegged fee to enjoy perks, discounts and early access to the latest
products and services. This helps retailers to retain customers and create loyalty around the brand.

The ultimate benefit is a constant business and increased profits. In South Africa, Guzzle is a reliable and efficient subscription platform that costs consumers nothing. Guzzle is a premium catalogue aggregator which makes available print and digital catalogues from leading retailers across the country with great deals. Guzzle makes available approximately 20,000 products which are on special weekly.

In order to meet the needs of the access model, curation subscription and replenishment subscription model consumers, Guzzle has put in place a mailing list that currently has over 120,000 unique subscribers. Retailers who wish to reach a broad consumer market can access this mailing list.

By being part of this mailing list as a consumer, you will be among the first to know about great deals and discounts happening and the latest products being introduced. Guzzle also allows retail shoppers to set a reminder using their unique consumer email addresses.

This means if you are looking for a product and it’s not available, Guzzle will immediately send an email reminder when a deal for a product you were looking for is available with retailers across the country. All these innovative offerings on Guzzle translate into 700 000 users every month who browse over 11.4 million retail catalogues.

For a smooth shopping experience that meets your personal needs and allows you to belong to an exclusive group of retail shoppers, Guzzle is the platform you can trust.

Guzzle Media