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Reebok launches a Pride collection ahead of Pride Month

Retail 22 May 2019

CAPE TOWN – Reebok announced that it has released a limited edition 'Pride Collection' in celebration of Pride Month coming up in June.

The design features a rainbow-coloured Pride flag with rainbow thread stitching that is meant to signify the diversity of the LGBT community.

A portion of the proceeds from the collection will be donated to Boston-based Fenway Health to support their ongoing mission of enhancing the wellbeing of the LGBT community, and all people, through access to quality health care, education, research and advocacy.

Matt Blonder, VP of digital brand commerce at Reebok and co-chair of the brand’s Colorful Soles LGBTQ+ employee resource group said in a statement: "Since the beginning, Reebok has had a lifelong mission to transform the lives of others through fitness and wellness."

“Inclusivity has been an intrinsic part of building our foundation, so working alongside a health centre like Fenway Health felt like such a natural fit. We pride ourselves in working with those who share these same bold and inclusive values.”

Reebok launches 'Pride Collection' ahead of Pride Month